Winter tourism is growing and revitalizing the outlying areas

Temperature has significantly dropped below 10 degrees at CityCamp Assens Strand. However, Claus Sarma and his wife are cozy in the campsite's outdoor hot tub. They have discovered the joy of taking a vacation during the winter season.

- As you can see here, one almost has it all to themselves, and one truly feels like receiving a royal treatment, he says with a glass of cold beer in hand.

Katja Moesgaard, director of VisitDenmark confirms that the industry has more to offer in the cold months.

However, it is not certain that he will continue to have it all to himself. Winter tourism is experiencing significant growth. This is also the case outside the major cities.

The number of January overnights outside of Copenhagen has increased by 44% over the past 10 years.

- Winter tourism is something that is beginning to gain traction, and we have seen that tourism in Denmark has developed quite positively over the past few years, tells Katja Moesgaard, who is director of VisitDenmark.

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Many more winter overnights

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The number of winter overnights in January in Region Zealand, Southern Denmark, Mid-Jutland, and Northern Jutland:

2015: 518,274

2025: 747,449

These figures apply to hotels, B&Bs, and similar, but not for overnights in marinas and holiday homes.

Source: Statistics Denmark.

And this trend can also be recognized by Lars Bertolt Winther, who is Chief for Tourism, Culture & Experiences in Danish Industry.

- What we can see is that in the outlying areas, there is a great deal of effort being put into attracting more tourists, and that is something that is gaining momentum now.

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Nature, coziness, and winter events

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However, if one wants to succeed in the cold season, it is crucial to adapt the offerings. Something that the tourism industry is becoming increasingly skilled at, points out Lars Bertolt Winther.

Lars Bertolt Winther, chief for Tourism, Culture, and Experiences in Danish Industry clearly recognizes the growth in Danish winter tourism.

- There is a lot of work being done to create various offerings for winter tourists. It can be anything from a Christmas market to a festival, to working with various wellness products or other things, where one can enjoy the coziness that we are so good at in Denmark, he says.

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> The number of January overnights outside of Copenhagen has increased by 44% over the past 10 years.

> Statistics Denmark

Knuthenborg Safari Park on Lolland, is one of the places where they have also begun to think of new offerings for winter tourists. This means that one can already book an overnight stay in a cabin with a direct view of the park's tigers, tells director Christoffer Knuth.

- There is a growing interest in it, and so we have received more and more inquiries, if we couldn't do it. And so we thought: Yes, we can.

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