Daycare spends 14,921 kr on cinema advertising: Bad idea, says union

Daycare institution spends 14,921 DKK on cinema advertisements: Poor idea, says union

The daycare center Børneuniverset Mejdal in Holstebro has spent 14,921 DKK on advertisements on cinema screens. This is now meeting harsh criticism from experts and unions.

The daycare center located in a suburb of Holstebro has spent 14,921 DKK on cinema advertisements, which are shown in the cinema before the films start.

According to the center's area manager, Simon Tang, who also stands as a candidate for the SF party in the municipal elections, the purpose is to create recognition among the children, but also to attract new ones.

- It could be that there are newcomers, or people who live somewhere in the city who are soon to have a daycare spot, who think: "wow, what a great place".

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Meets strong criticism

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Børne Universet Mejdal is a self-governing institution and therefore has broader scope than those that are publicly owned.

Nevertheless, it is a really bad idea to spend money on advertisements, says criticism from the chairman of the pedagogues' union (BUPL) in MidtVestjylland, Ivan Holck.

- The money should be spent on the children. That's why we have received them, he says.

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Advertisements bring children to good

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Benjamin Sabroe Krogh has three children in Børneuniverset's institutions.

He has no problem with the fact that money is spent on a cinema advertisement.

On the contrary, he hopes that it will eventually benefit his children.

- I hope that the cinema advertisement can help us to maintain a high and stable number of children. That can mean we can retain personnel, and it benefits my children, he says.

Area manager Simon Tang and Benjamin Sabroe Krogh, who has children in Børneuniverset Mejdal, do not see any problem in spending money on a cinema advertisement.

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The advertisement brings children to good

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Benjamin Sabroe Krogh has three children in Børneuniverset's institutions.

He has no problem with the fact that money is spent on a cinema advertisement.

On the contrary, he hopes that it will eventually benefit his children.

- I hope that the cinema advertisement can help us to maintain a high and stable number of children. That can mean we can retain personnel, and it benefits my children, he says.

Area manager Simon Tang does not understand the criticism from the expert and the union.

- Instead of having to dismiss an employee because we lack 4 children in a nursery, think if we fill those spots? Then we have many more resources to use on the children, he says.

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