Temu plummets on e-commerce list after new customs rules

The new customs regulations mean that all packages valued under 150 euros are subject to a customs duty of three euros.

Temu has previously ranked third on the list of Danes' preferred online shops. (Photo: © Nicolas Tucat, AFP/Ritzau Scanpix)

By Emma Klitnæs ([email protected]) 30 minutes ago

The Chinese-owned webshop Temu has seen a significant decline in popularity in Denmark over the past year.

This is reported by Ritzau, referring to the Confederation of Danish Industry's so-called E-commerce Tracker.

In the third quarter of last year, Temu ranked third on the list of the most used online shops, whereas this year the Chinese-owned shop has fallen all the way to tenth place.

Mie Bilberg, who is chief consultant for e-commerce at the Confederation of Danish Industry, points to the new customs regulations introduced this summer as a likely reason for Temu's declining popularity.

"It is probably a consequence of the fact that previously you could order a package of hair ties directly from China and have it delivered to your home in Næstved for a few kroner. Now that customs duty is added, causing the price to rise to 28 kroner, it suddenly makes more sense to buy them in Føtex," says Mie Bilberg to Ritzau.

The new customs regulations mean that all packages valued under 150 euros are subject to a customs duty of three euros. Many of them were previously duty-free.

Furthermore, starting November 1st, a handling fee of two euros will be added on top.

As before, the German webshop Zalando is the most used online shop among Danes, but Danish Matas has taken over third place from Temu.

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