Homeowner feels shamed by Member of Parliament Signe Wenneberg
DR-Politics in Politics
Monday, November 09, 2026 • 1:21 PM UTC - in Politics
The demolition of a red brick house and the construction of a new white building have gotten Member of Parliament Signe Wenneberg from The Alternative party typing.
"A new house has been built where a completely perfect red brick house once stood," she wrote on Friday in a Facebook post.
Under the motto "Preserve or explain," she has several times on social media shared the street name and before-and-after photos of the house north of Copenhagen.
"We are on Klampenborgvej. The number doesn't matter. The trend doesn't matter. Preserve or explain!" the post read, which has since been deleted.
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Homeowner: The house was not in 'perfect' condition
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But the owner of the house feels publicly shamed. She now wants to report the MP, who is also behind the media outlet Den lille grønne avis, to both the police and the Press Complaints Commission.
"It's public shaming, and it's extremely unpleasant, because she does it in a way that makes it very easy to find out who we are," says the homeowner, Jannie Jelkvist, to P1 Morgen ( https://www.dr.dk/lyd/p1/p1-morgen/p1-morgen-2026/mandag-9-november-2026-11802633461/01:33:35 ).
She accuses the MP of deliberately spreading false information to, among others, her 175,000 followers on Instagram.
Jannie Jelkvist was in the P1 studio on Monday morning to explain why she believes Signe Wenneberg is "shaming" her and her husband by sharing photos of their house. (Photo: © Jette Teglund Damgaard, DR)
For example, Wenneberg describes the house as "perfect." And she paints a picture of how the previous owner took good care of the house.
"There was good brick. The windows had just been replaced. They also went straight into the container," Signe Wenneberg's post read.
But that's not true, the new owner says. The house was not in good condition. Among other things, it had serious damage to its foundation.
"It was listed as a plot of land because the house had shifted about 40 centimeters," she says.
"It's also not true that new windows had been installed. Of course they hadn't, because the owners knew very well that it was going to be demolished," she says.
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> It's important for me to emphasize that I don't make posts about
> demolitions to shame individual buyers.
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According to Jannie Jelkvist, it is also incorrect that the materials were not reused. For instance, interior doors and some of the windows went on to be recycled.
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Wenneberg: It wasn't meant to expose people
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DR has tried to get an interview with Signe Wenneberg. Unfortunately, it has not been possible.
She has since deleted her post on Friday, and in a written response to DR, she writes:
"I am genuinely sorry that the buyer of the house has felt exposed. That has of course never been my intention. And I am glad to hear that materials have been reused. I have therefore chosen to delete my post," she writes.
The Alternative's Signe Wenneberg, under the slogan "Preserve or explain!", is leading a campaign for more sustainability in the construction industry, including on Facebook, Instagram, and in her own media outlet Den lille grønne avis. (archive photo). (Photo: © Liselotte Sabroe, Ritzau Scanpix)
This is not the first time the politician has shared pictures and addresses of houses slated for demolition. But it's not about exposing individual homeowners, she says.
"It's important for me to emphasize that I don't make posts about demolitions to shame individual buyers, but to focus on a societal problem. The construction industry is one of the major sinners in our climate accounts, and less than one percent of building materials from demolitions are recycled," she said.
But according to Jannie Jelkvist, Signe Wenneberg already knew that the house had settlement damage and was sold for demolition.
She contacted Wenneberg when the MP first shared photos of the red brick house over two years ago.
"She is acting against her better judgment, because she knew these things well," says Jannie Jelkvist.
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> It's unpleasant that people are standing there taking pictures of our house like that.
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Comments targeted the couple's taste
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According to the homeowner, her comment was also deleted when she tried to share her version in the comment section of Signe Wenneberg's post on Friday.
It was teeming with people who had strong opinions about Jannie Jelkvist and her husband's new house.
"I think there were 500-600 comments from her followers writing about how ugly our house is, what terrible people we must be, and what an ugly car we have," she says on P1 Morgen.
"There were some who wrote that they hoped we didn't have children who would have to live in such a house," she says, adding:
"Very few of the posts were about sustainability."
Also read: The internet went crazy when Emilia laid herringbone parquet in her 60s house, but it's her who has won, says expert ( https://www.dr.dk/nyheder/kultur/nettet-gik-amok-da-emilia-lagde-sildebensparket-i-sit-60-er-hus-men-det-er-hende-der-har-vundet ) Signe Wenneberg has shared several pictures on social media of the red brick house and the new house on the plot in Klampenborg. (Photo: © Screenshot from Facebook)
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Believes she has been violated
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Jannie Jelkvist believes Signe Wenneberg's real purpose with the posts about specific houses is to create outrage.
She now wants to report the MP to the police for defamation and violation of privacy, as she believes some of the pictures were taken from inside her garden.
"It's unpleasant to be thrown into something you didn't ask for at all. And it's unpleasant that people are standing there taking pictures of our house like that," she says.
The couple will also report Signe Wenneberg and her media outlet, Den lille grønne avis, to the Press Complaints Commission, because she did not let them have their say in her posts.
"It's important to say that this is not okay. You can be an activist and have important debates in society without shaming other people," she says.
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Gives an 'unreserved apology'
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After Jannie Jelkvist's appearance on P1 Morgen, Signe Wenneberg has sent a new written response to DR.
In it, she writes, among other things:
"I would like to give an unreserved apology to the buyer. I was wrong when I thought I was on the right side with this post. I regret that, and it will not happen again."
"I want to start a conversation about how we can arrange a construction sector where we don't as a starting point tear down a house with good materials, but where the starting point is that we should repair, for example, settlement damage, rather than building new," writes Signe Wenneberg.
Listen to P1 Morgen, where Jannie Jelkvist explains why the red brick house was demolished:
Warning: This article was translated by a Large Language Model, in case of doubt, you can always visit the original source.