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*AI hitmaker not afraid of Spotify's cleanup:* 'There is so much crap out there'
The man behind the TikTok hit 'Blink Til Mig' welcomes Spotify's cleanup, but a professor warns that the cleanup may be off-target.
Although Spotify has removed millions of AI-generated tracks, far from all AI music has been affected by the cleanup. (Archive photo: © Christian Hartmann, Reuters/Ritzau Scanpix) 52 min. ago
It no longer requires a music studio, a band, or years of instrument lessons to create a song that goes viral.
With artificial intelligence, a pop song can be created in seconds, and in principle, you can release hundreds of tracks a day.
But when everyone can release music, what happens to quality? And who should decide which songs deserve a place on streaming services?
That question has become relevant after Spotify removed more than 75 million tracks that the service describes as AI-generated "slop and spam." This is stated in a press release from Spotify (https://www.dr.dk/nyheder/kultur/spotify-har-slettet-75-millioner-ai-genererede-sange). At the same time, more than 50 million AI-generated tracks have been removed from users' recommendations.
For Kevin Hølmer-Hansen, who is behind the AI hit 'Blink Til Mig', the cleanup is not necessarily bad news.
- There is so much crap out there, he says.
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Uses AI as a tool
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Kevin Hølmer-Hansen has himself experienced how music created with the help of artificial intelligence can get millions of streams and go viral on TikTok. But he does not believe his own music belongs to the category Spotify is targeting. Kevin Hølmer-Hansen's music has not been removed from the platform.
He describes himself as a "super nerd" rather than a traditional musician. By day, he works as a team leader at Danske Fragtmænd, while he spends his free time on music and graphics.
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> I choose to say that I use it as a tool. You can still bring your own creativity along
>
According to him, there is a big difference between letting an AI service generate an entire song from a few prompts and shaping a music track yourself using the technology.
He writes his own lyrics, works on the sound, and spends time selecting instruments and vocals.
- I choose to say that I use it as a tool. You can still bring your own creativity along, he says.
He therefore believes that AI music should not be considered as one single category. What matters is how much human creativity lies behind it, and whether someone, for example, tries to release music under another person's identity or without respecting copyright.
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Algorithms can misfire
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But it is not necessarily that simple to distinguish between creative use of AI and mass-produced content.
This is pointed out by Anders Søgaard, professor of artificial intelligence at the University of Copenhagen. He explains that the new tools make it possible to produce large amounts of music quickly, and that it can be difficult to distinguish AI music from music created by humans just by listening to the result.
Therefore, platforms can also look at other signs, such as unusual upload patterns and large amounts of similar-sounding music from new accounts.
Read also: Spotify has deleted 75 million AI-generated songs (https://www.dr.dk/nyheder/kultur/spotify-har-slettet-75-millioner-ai-genererede-sange)
But the methods are not flawless.
- If you do it based solely on the content, it can sometimes misfire, says Anders Søgaard.
He thus warns against blindly trusting technology when music is to be classified or removed. An artist risks being hit by a cleanup even if their music is not the type of mass-produced content Spotify wants to eliminate.
Spotify has also begun marking AI-generated music, but the marking does not yet appear on Kevin Hølmer-Hansen's songs on the platform.
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