Printing presses churn out election posters in bulk: Candidates are lining up.

Printers are producing election posters in bulk: Candidates are lining up

You can clearly feel the pressure as candidates rush to get their election posters printed.

At Industritryk in Nørresundby, the facility can produce up to 350 election posters a day. One by one, blank plastic boards are lifted into place by a robotic arm.

On a table, a laser printer whirs past them, transforming the white rectangle into an election poster featuring Sólbjørg Jakobsen’s smiling face.

While no parliamentary election has been announced yet, at Industritryk, the orders are pouring in from parties and candidates eager to restock their poster supplies.

Candidates are in a hurry and want their posters printed quickly, says sales consultant Majbrit Givskud Kristiansen.

“Many candidates contact us and ask how soon they can get their posters delivered, and they’re all interested in being the first to receive them,” she explains.

Even though Majbrit Givskud Kristiansen has spoken with countless candidates and party organizations, she won’t speculate on when the next parliamentary election will be held.

Anne Østergaard Honoré, who is running for Venstre, also won’t guess. However, she believes there’s a chance the election could take place before the summer holidays, so her posters are already in production.

“We’re starting to think it might actually happen, so we’re trying to be ready,” she says.

Even as a candidate for a governing party, Anne Honoré Østergaard doesn’t receive insider information from party leadership, she emphasizes.

“But you can definitely sense that they think it’s foolish if we’re not prepared now,” she adds.

Liberal Alliance MP Sólbjørg Jakobsen sees signs that a parliamentary election will be held significantly before October 31st, the latest possible date.

She points to the food voucher as the most obvious indicator.

“The government has chosen to rush through the food voucher because food prices are rising. But prices started increasing three years ago, and in fact, they’ve been falling in recent months. So there must be something else at play,” she says.

This is the second time Sólbjørg Jakobsen (LA) is running for parliament. She was elected in 2022 with 4,421 personal votes.

Sólbjørg Jakobsen feels well-prepared for the election and had her campaign photos taken as early as December.

“I’m in fortunate circumstances, so I wanted to get that sorted before my belly got too big. It should at least be able to fit on the poster,” she says.

She won’t guess when the election will take place.

“I’ve always said I’ll manage to give birth before the election, and I’m due at the end of July. Right now, it seems I might be wrong in that prediction, but let’s see,” says Sólbjørg Jakobsen.

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