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Rolling ads for travel and gasoline cars must be removed from buses: 'It's a bit wrong in my eyes'

DR-Inland in Denmark

Sunday, October 11, 2026 • 4:30 PM UTC - in Denmark

Several politicians in the upcoming Region East Denmark want to introduce a ban on bus advertisements for the aviation industry and the fossil fuel industry.

The ban is for the sake of public health and the climate, it appears. (Photo: © Simon Skipper, Ritzau Scanpix)

By Freja Nordenhof Engkilde ([email protected]) 18 minutes ago

When Movia’s buses roll through the streets, there are ads for everything from construction offers and plastic surgery to vibrators with promises of orgasm guarantees.

But where is the line for what should be allowed to be advertised on the buses?

According to several politicians in the regional council for the upcoming Region East Denmark, there should be a ban on advertising the aviation industry and the fossil fuel industry on the buses.

It is a bit wrong in my eyes and in our eyes.

This appears in the minutes from the latest meeting of the Preparatory Executive Committee.

The argument is that consideration for the climate and public health should weigh more heavily than certain commercial messages.

Bus ads have several times sparked debate about where the line for advertising in the public space should go. (Photo: © Sebastian Elias Uth, Ritzau Scanpix)

This is the view of, among others, regional council member Bruno Jerup (Ø), vice-chairman of the Committee for Regional Development, which works with, among other things, public transport.

- It is a signal that when the region works for green transition, public health and equality in health, it is skewed if one accepts that the buses advertise for something that pulls in the exact opposite direction. It is a bit wrong in my eyes and in our eyes, he says.

Also read: Poll: Should the city bus be allowed to advertise sex toys? (https://www.dr.dk/nyheder/indland/afstemning-maa-bybussen-reklamere-sexlegetoej)

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Goodbye to flight dreams and the petrol car?

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Bruno Jerup hopes that a ban on this kind of advertisement on the buses might perhaps reduce the desire to buy, for example, a plane ticket.

- In the first instance, we just hope that those ads are

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