Indland ( https://www.dr.dk/nyheder/indland )
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New AI news medium without journalists disappoints researcher
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At the news medium Y, there are no journalists employed. Instead, artificial intelligence is the most important employee.
It is not the first time Michael Dyrby has been editor-in-chief. But this time it is for a medium where AI is used for everything from idea development to finding sources and drafting articles. (Photo: © Frederik Kongsgaard, Ritzau Scanpix) 5 min. ago
Today, Danes got a completely new news medium.
Michael Dyrby, who has previously been news director at TV 2 and editor-in-chief at B.T., is at the helm of the new medium Y ( https://y.dk/ ), which is free, conservative, fast, and at the same time filled with AI.
No journalists are employed at Y. Only editors who use artificial intelligence in almost the entire journalistic process. ( https://www.dr.dk/nyheder/indland/i-morgen-gaar-nyt-ai-medie-i-luften-vi-gaar-faktisk-mod-stroemmen ) Both for idea development, selection of sources, and the actual production of the article.
At first glance, Peder Hammerskov, who is head of the Center for AI at DMJX, is not impressed.
Besides the visuals being "heavy, black and boring," he thinks the medium adds very little new at the moment.
- They promoted themselves as "seeing the world anew." I don't think they live up to that. But of course it's only the first day, he says.
The news medium was launched today at 1:00 PM, and there are already countless articles on their website.
© Ritzau Scanpix
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What is Project Y?
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Y is a news medium launching on October 27, 2026
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Artificial intelligence is used to "detect developments, process large amounts of information, draft content, and give the content multiple usable formats"
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The experienced media executive Michael Dyrby is editor-in-chief at Y
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A total of 5 editors select, evaluate, and approve Y's journalism
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Y is registered with the Danish Press Council and follows press ethical guidelines
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Y has a goal of "seeing the world anew"
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The news medium focuses especially on Danish politics, international affairs and business.
Source: Project Y
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Not so innovative for users
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Peder Hammerskov particularly notices that on its first day Y functions very much like a news agency.
- There are really many agency articles from Ritzau and Reuters that have just received their own headlines, he explains.
At the time of writing, y.dk ( http://y.dk ) is teeming with Ritzau telegrams, a few "in-house written" articles, so-called Y analyses with links to other media, and a live blog about the election in Israel that is continuously updated with "verified information".
Peder Hammerskov has counted that 22 out of 43 articles are from Ritzau and Reuters or press releases. 12 are based on other media's stories.
Furthermore, users may not notice that the content is produced in collaboration with AI, Peder Hammersov believes. That can also be a problem.
- The newness lies under their hood in terms of automation, and that is not so obvious to us as users.
The media researcher's dream is that media in general become more transparent about how they use AI.
The most innovative thing for users so far appears to be the audio versions of the articles.
However, they also disappoint, according to Peder Hammerskov.
- The idea is good, but when I listened to them, it was a bit of a strange affair. There isn't much context included, and it is also clearly AI-generated, he says.
No journalists are employed at the news medium Y. (Photo: © Liselotte Sabroe, Ritzau Scanpix)
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An important discussion
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The coming time will be exciting, because the entry of AI media among Danish media is something completely new according to Peder Hammerskov.
- They are genuinely innovative in the way they produce journalism, and that also opens up some important discussions. So I am glad they have arrived.
- We have to discuss how we can be innovative with the technology, because it is here, he explains about the media industry's skepticism towards the use of artificial intelligence.
But whether Y succeeds in that exactly, the future will tell. On launch day, the media researcher is not exactly thrilled.
He explains that they now have to prove that they are relevant to someone and can meet users' needs.
- They have only just started, so I won't rule them out yet, he concludes.
DR has presented the criticism to Michael Dyrby, but he has not responded. However, earlier today DR visited Y's newsroom, where Michael Dyrby explains how they work. You can watch the video below:
New AI medium sees the light of day ( https://www.dr.dk/nyheder/indland/reels/nyt-ai-medie-ser-dagens-lys )
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