Politics
**************************************************************************************
*'Stuff Social Democracy and I stick up our asses':* Now video with Heunicke deleted
**************************************************************************************
Mette Frederiksen (S) says that social media algorithms make us "dumber and worse" – but her own party imitates meaningless content, an expert assesses.
Education Minister Magnus Heunicke (S) will not comment on the video that has now been removed. (© Screenshot from Social Democracy's TikTok profile.) 24 minutes ago
"Stuff me and Social Democracy stick up our asses."
That was the text on a video featuring Education Minister Magnus Heunicke (S), which Social Democracy posted on its official TikTok profile back in September.
"Stuff, Social Democracy and I stick up our asses. Me: nothing. Social Democracy...," Heunicke says in the video.
The video then continues and cuts to the two Social Democratic MPs Lea Wermelin and Thomas Skriver Jensen, who list various objects.
"Coffee cup, papers, elevator, bench," Lea Wermelin says, among other things.
You can see parts of the now-deleted video here. The article continues below the video.
An expert believes this is one of those videos that borders on hypocrisy and weakens the party's credibility.
"On one hand, you produce content that imitates the meaningless entertainment that you, on the other hand, go out in the media and strongly distance yourself from."
"It borders on hypocrisy and is at least a dent in credibility," says Nathalie C. Larsen, creative director at the communications agency Lead Agency.
She refers to the fact that Prime Minister Mette Frederiksen (S) has several times thundered against exactly such contentless content on social media.
The video with Magnus Heunicke was shared by Social Democracy on their official TikTok profile.
But now the video has been deleted within the past 24 hours.
----------------------------------
'See you, you lovely fuzzball'
----------------------------------
Recently, Mette Frederiksen again attacked social media algorithms and spoke in serious tones about young people's screen use.
"Those algorithms, the social media – including TikTok – they simply make us dumber, and they make us worse. That is the hard truth," said Mette Frederiksen in an interview in the format Meet the Prime Minister (https://www.dr.dk/drtv/program/moed-statsministeren_626124).
Less than 24 hours after Mette Frederiksen said that, her own party posted a video on TikTok with an AI-generated pigeon with human feet.
'Hey sugar pig.
You are now officially a Social Democrat.
Welcome to the club.
See you, you lovely fuzzball.'
When Social Democracy communicates in this way on TikTok, it is an attempt to reach young people and first-time voters who do not necessarily seek out political content, is Nathalie C. Larsen's assessment.
But the content falls short here, she assesses.
She sees a clear discrepancy between Mette Frederiksen's tough stance against social media algorithms and the way her own party tries to use those algorithms.
"Social Democracy adapts their communication to exactly the algorithmic mechanisms that Mette Frederiksen criticizes – and has almost made her personal brand to oppose," says Nathalie C. Larsen.
DR has contacted Social Democracy for an interview to ask what the purpose of these videos is and why they have now deleted one of them.
The party refers to a written reply from Rasmus Stoklund, Social Democracy's political spokesperson.
"We know that many young people between 18 and 35 are on TikTok, and therefore we are also present on the platform. On TikTok, there are often fun, short videos and trends that we also try to catch between videos with political messages. Sometimes we succeed, other times not, but as long as social media take up a lot of space in the political landscape, we are present while also wanting stronger regulation," he writes in conclusion.
Facebook (https://www.facebook.com/share.php?u=undefined)
Warning: This article was translated by a Large Language Model, in case of doubt, you can always visit the original source.