Femina reappears on print in May

Femina magazine, which closed as a print medium at the beginning of 2024, is set to reappear in print.

Femina's chief editor, Anne Wittorff Rusbjerg, reveals this in an interview with Politiken.

The chief editor calls it a "mistake" that the medium chose exclusively to publish digitally in its time.

Femina will make its first print comeback on May 8. According to Politiken, Femina is Denmark's oldest weekly.

The chief editor tells the media that it was largely Femina's own readers who prompted the media house to recognize that the closure of the print edition was a wrong decision.

"Since we closed our print magazine, we have received many inquiries. Readers have been very vocal about their love for reading Femina in print, and I was in fact overwhelmed by the strong reactions," Anne Wittorff Rusbjerg tells Politiken.

The final decision to publish Femina in print was made in the Nordic management of Aller Media.

It was in connection with a layoff round at the end of 2023 that Aller Media chose to discontinue several print magazines - including Femina - and focus on the digital market.

At that time, it was announced that the last print issue of Femina would be published in February 2024.

In connection with the layoff round, 34 employees of Aller Media were dismissed, affecting both editorial and commercial departments.

About half a year later - in June 2024 - Aller Media was again forced to cut costs. An additional 32 employees lost their jobs as part of a restructuring.

Several surveys have shown that circulation figures are generally declining for print magazines.

/ritzau/

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