It is only three months ago that the two moler cliffs, Hanklit and Knudeklint, near the Limfjord were added to UNESCO’s World Heritage list.
But already, on Mors and Fur, you can feel that the stamp of approval is bringing in more tourists.
The Fossil and Moler Museum on Mors has seen just over 37 percent more visitors.
“I hadn’t expected it to take off like this,” says museum director Anders Have Espersen from Museum Mors.
He explains that it is especially curious adult visitors who want expert knowledge from the museum’s guides and the opportunity to pick up a hammer themselves and search for fossils in the 55-million-year-old moler clay.
As a result, the museum has more than doubled the number of guided fossil hunts in recent months.
The Fossil and Moler Museum on North Mors is experiencing growing interest in joining fossil hunts because UNESCO has declared Hanklit a World Heritage site. (Photo: © Anders Davidsen, DR)
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Brewery drops winter closure
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On Fur, the local Fur Museum has seen a slight increase of around ten percent since the UNESCO designation of Knudeklint, says museum manager Per Lunde Lauridsen from Museum Salling.
Fur Bryghus, the nearest neighbor to the 35-meter-high Knudeklint, has seen a 20 percent growth in its restaurant.
The brewery has now decided to extend the season and stay open through November and December as well.
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> We have always had Nordic, German, and Dutch tourists. Now we also have
> people from Japan, China, Australia, and New Zealand.
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“Now that we have the designation. And we only get one shot. So when more people want to experience the UNESCO World Heritage, it’s important that we stay open so we can turn the island of Fur into a year-round destination and not just a seasonal business,” says restaurant manager Danni Boysen.
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UNESCO tourists travel far
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Right after the UNESCO designation on July 25 this year, there were both free ferry rides to Fur and a shuttle bus to the cliff.
But interest in seeing the World Heritage site has continued, says Danni Boysen.
“We have always had Nordic, German, and Dutch tourists. Now we also have people from Japan, China, Australia, and New Zealand who say they traveled here specifically to see the UNESCO sites. They land at Billund Airport, rent a car, and then tour all of West Jutland.”
Danni Boysen from Fur Bryghus hopes that UNESCO’s designation of the island’s moler cliffs can give year-round tourism on Fur a boost. (Photo: © Private photo)
Destination Limfjorden also experiences more traffic and searches on their website.
“I think it’s fantastic that businesses on Fur are ready to change and extend their opening hours. Right now, there is a focus on hiking and outdoor activities. Here, the UNESCO World Heritage is part of the story,” says director Rasmus Friis Sørensen.
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Municipalities ready with millions for UNESCO tourism
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Skive Municipality has just decided to allocate funds for 200 parking spaces on Fur and extended services at Fur Museum.
“This will ensure great experiences for the many visitors and support a continued well-functioning everyday life for residents and businesses on Fur,” reads a press release from mayor Alfred Brunsgaard (V).
Morsø Municipality, under which Hanklit falls, will spend approximately five million kroner on “capital investments related to UNESCO and World Heritage.”
A World Heritage designation typically means the number of visitors increases by 25 to 30 percent. This is based on experience from Møns Klint and Stevns Klint, which were added to the UNESCO World Heritage list in 2025 and 2014 respectively.
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